RINGMASTER IN A MEDIA CIRCUS will teach you how to understand the news media and effectively control the message during a media crisis. RINGMASTER is written by David Hains, a reporter and public relations professional who knows the media from both sides of the microphone and notepad. David explains what motivates reporters and news organization. He also describes techniques that will allow you to exert control over the message in a bad news situation. RINGMASTER IN A MEDIA CIRCUS contains navigation tools that take you directly to the critical topic you need in a crisis situation.